The purpose of assistance under the EMIA scheme is to partially compensate exporters for costs incurred in respect of activities aimed at developing export markets for South African products & services and to recruit new foreign direct investment into South Africa.
The programme comprises the following Individual Participation Incentive Schemes:
- Individual Exhibition (IE) and In-Store Promotions (IP)
- Primary Market Research (PMR) and Foreign Direct Investment (FDI)
- Individual Inward Missions (IIM)
The programme comprises the following Group Participation Incentive Schemes:
- Group Inward Buying Missions (IBM) Group Inward Investment mission (IIM)
- National Pavilions (NP)
- Outward Selling Mission Assistance (OSM) and Outward Investment Mission Assistance (OIM)



